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About

Nolan Saffery

 
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HELLO!

Welcome! Thank you for taking the time to view my work and my progression as a designer. I'm 31 years young, married, and from St.Louis, Missouri. I was born in Lubbock, Texas before moving up to the St.Louis with my mom & step-dad.

I returned to the great state of Texas and Lubbock in the fall of 2009 to study Communication Design at Texas Tech University. After working at a successful sign shop for a year, my then fiancé and I took a leap of faith and moved to Fort Worth for better employment opportunity. My wife and I were both blessed to find Jobs within a month and in August 2016 I became the Art Director of NewScope Marketing in Granbury, Texas.

During my tenure at NewScope Marketing, I was blessed with the opportunity to put together a grassroots marketing campaign proposal for the luxury car company INFINITI. The new client acquisition prompted my Gen. Manager and I to take the reins on founding a new company to take on the INFINITI program. As Creative Director and Co-Founder of Marketing By Ventures, I successfully lead the art direction for the INFINITI campaign through 10 events across the country, concocted the visual identity for several new clients, as well as build their websites alongside our own at the same time.

The experience I've gained through my successes and failures at NewScope Marketing and MBV has garnished invaluable knowledge of the marketing sphere from its newest frontier. Experiential marketing has taught me how to look at branding from a 360 deg view. I've come to understand that consumers are having an increasingly diminished retention of the traditional forms of marketing in print and web. With so much content being created in an evermore saturated market, aspects of experiential or immersive marketing in conjunction with what’s traditional are now more important than ever in building brand loyalty.